WTCM-AM is Traverse City’s first radio station, broadcasting to Northern Michigan since January 8th, 1941.  Fifty years later, on January 8th, 1991, we introduced the News-Talk format to Northern Michigan.  WTCM brings you local news, information, and conversation every weekday, with Ron Jolly waking you up, Christal Frost keeping you company mid-mornings.
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If people are talking about what they heard on the radio, most likely they heard it on News/Talk 580, WTCM, Northern Michigan's most powerful AM station reaching listeners from Grand Rapids to well into Sault Ste. Marie, Canada.


Anchored in the morning by everyone's favorite talk show host, Ron Jolly, News/Talk 580 is the station people tune in to find out what's making news! The Ron Jolly Show is a "must do" radio show for politicians, charities, and local leaders looking to make an impact on the community.


The rest of the day features more local talk from Christal Frost.We also boast the powerhouse line-up of Clay Travis & Buck Sexton, Sean Hannity, Mark Levin and Coast to Coast AM; and all of this great programming is supported by our award winning News Department, Fox News and 24-hour news and weather.